Today is International Children’s Day!
Kids aren’t little adults; they have their own needs and wants just as much as grown ups do. Sometimes the type of giveaways that you would normally do for men and women just don’t work for a child. What do you do? Why even think about kids and promotional products anyway?
Children don’t hold the purse strings, but they hold the hands of those who do. Extending a small kindness to kids – and getting your message out – can go a long way towards promoting good will with their parents.
For some companies, catering to children is incredibly important. The service industry, especially, can make a great impression on parents (who you’re really marketing to) if you pay a little attention to the kids in their lives. Restaurants can offer their littlest patrons an activity placemat such as the one shown. They might use it at the table during their meal, or if the games are engaging enough, they can also take it home. With your logo printed on the placemat, you are offering parents a reminder of the fun experiences their children had at your eatery, and they are more likely to make a return visit.
But let’s say you’re not the typical service company. You still want to make an impression on the kids and the grown ups in their lives. How do you offer something that is cost effective, fun, and will be guaranteed to be used again and again? A stuffed animal is a great example of highly effective marketing that will last longer than a print or radio ad. This 6 inch plush elephant is a soft, cuddly ad that delights kids and adults alike. The t-shirt is available in a great assortment of colors, and your one color logo or message is imprinted on the front of this fun, friendly, snuggly giveaway. Children love stuffed animals and even if they don’t keep it, they are more likely to give it away instead of throwing it in the trash, meaning your message will continue to be seen even after the initial gift.
Don’t forget the babies! While infants and toddlers can’t take advantage of plushies and crayons, they can (and do) use bibs. You can have your logo or a clever saying printed on a high quality bib or infant tee to give away to your customers with the tiniest of tots. For example, we had an accounting customer who had onesies printed with the words “Tax Deduction” and it was a huge success. It could be a great gift for your clients, or even for your own employees who have new children.
Have you done a child-focused promotion? Tell us in the comments!