How to make them work for you!
This week (May 23-27) is Promotional Products Work! Week. These days, it seems that people discount the power of the promotional product, or they have an incorrect notion of what a promo item is. Promotional products are more than cheap ink pens or coffee mugs. Anything can be a promotional product if you are a forward focused company. However, the tried-and-true is such for a reason – Promotional Products Work!
Did you know that, on average, you get a higher return on investment (ROI) on logoed promotional products than almost any other form of advertising? It’s true! An easy and effective way to determine ROI is by cost per impression. For example, the cost per impression on the average promotional shopping tote, personalized calendar, or baseball cap is $0.002. That’s incredible! Compare that with a television or newspaper ad, which is around $0.019 per impression – nearly nine times the cost of a high quality promotional product. Also – and this is a huge benefit to your ROI – 84% of people remember the names of advertisers who provided them with promotional products. They use the shopping tote at the store, or they let someone borrow the pen with your company’s name and logo on it. Those are all potential customers that you are advertising to with a simple promotional product.
Another popular promotional item is a t-shirt. Did you know most people who receive a free t-shirt usually hold onto it for an average of five years? And with an ROI of $0.005 for most tees, you are getting years of advertising for a great price.
Discover the power of Promotional Products! Contact our customer service team today to get started on letting promotional products WORK for you!