A company that cares is one you can rely on.
Business relationships aren’t always based on the bottom line. If you do business with a company that doesn’t care about you and the place you call home, do they really have your best interest at heart?
Let’s say that XYZ Company and ABC Company are both offering the same type of product. XYZ is selling the product for about 5% more than ABC, but is ABC really giving you a bargain?
XYZ offers a dedicated sales representative who makes sure that your order is exactly the way you want it. ABC does not. XYZ works with your company to make sure that this product is going to improve your marketability and suggests other options if it doesn’t seem to be right. ABC sells you the product without checking into your budget needs, or what you’re planning to do with the product.
A company who cares is an asset. You should be able to rely on your partner company to help grow your business or non-profit, and not just make a quick sale.
Caring isn’t always business related, either. Many of the world’s most popular and successful companies make a point of philanthropy and community outreach. Doing good works gives you a positive image, further setting you apart from your competitors.
When you partner with a company that cares, you’ll see the difference.