YOUR COMPANY LOGO IS AN AWESOME MARKETING TOOL
The word marketing conjures up different pictures for different people. And although the old days of “hard sell” marketing are over, there’s still a need to market your services and products to the public. Whether it’s business-to-business, or business-to-consumer, one of the best ways to do this is with an outstanding logo.
Whether it’s the Nike “Swoosh,” or Apple’s Macintosh with a bite taken out of it, an iconic logo can do more than identify you company. It can also evoke an emotional connection with a customer or potential customer. And at the end of that day, that emotional connection is what gives us the opportunity for relationship development — which is what good marketing really is.
Let’s take a look at some specific ways an awesome logo can help your brand.
Why Put Your Logo on Products?
Unity: Giving your employees items with the company logo can go a long way in promoting a strong feeling of belonging and community within the office. It can also help employees look like a cohesive team when attending a special event or meeting. It also encourages unity among customers. When a customer sees someone else carrying an item emblazoned with a familiar company logo, it can provide common ground for a casual discussion. Hopefully, they will discuss how much they love your brand!
Visibility: Perhaps the biggest benefit of incorporating your logo on items is that it gives your brand unparalleled visibility. Instead of hoping that potential customers happen to see and remember your video or print advertisement, items with your company logo have the advantage of being out and about where customers are—in the office, crossing the street, browsing the produce section at the supermarket, or catching a baseball game. Sufficient exposure to an effective company logo will leave a lasting impression on people and which may eventually factor into their product purchasing decisions.
General Tips for Logos
Simple: as far as logos go, generally, the more basic, the better. Simplicity makes a logo more versatile and easily transferable to a variety of promotional products. Major companies that have very simple logos include Apple, Target, McDonald’s, and Chevrolet.
Unforgettable: If you want people to remember your brand, you need to design a logo that is truly memorable. Avoid designs that are overly similar to that of other companies. It should stand out and immediately identify your brand.
Enduring: Ideally, once you have established your company logo it will not require altering for many years. That means your logo needs to have a timeless quality about it. Don’t go for a design that incorporates a recent fad that will quickly become dated.
Products to Show Off Your Logo
You could really slap your company logo onto almost any product. However, indiscriminately selecting random objects to bear your company logo isn’t a very smart marketing strategy. In general, you should choose items that are reusable and will be utilized on a daily basis rather than chucked in the garbage. Need some ideas?
Apparel: Clothing can be an extremely powerful marketing tool. When you get people to wear shirts or jackets with your company logo, it’s basically like having dozens of mini-billboards walking around town. When you consider how much an article of clothing costs per unit and compare it with how much brand visibility it confers, you quickly realize that it is a very cost-effective investment. Also, everyone loves a free t-shirt. Everyone.
Hats: Custom caps are particularly great for companies with colorful or eye-catching logos. Due to their relatively high location, a standout logo will draw people’s gaze upwards. Hats are also a very durable item that can be used for years.
Bags: Bags are an excellent promotional item because they aren’t just attractive, they’re functional. There are so many different situations where a good, sturdy bag can be invaluable —shopping at the market, toting your kids’ toys to the park, getting books from the library, or even carrying around your tiny Chihuahua. And every time someone uses the bag, your brand gains exposure.
Drinkware: Drinkware like mugs, glasses, and water bottles are also functional items. Water bottles in particular will have appeal for the more physically active members of your customer base which will ensure your company is seen at densely populated gyms and sporting events.
Office Accessories: Useful office accessories like desk calendars, clocks, and calculators can be a great way to guarantee repetitive exposure for your brand. The trick is to purchase accessories that are high quality and durable.
This article, Marketing Your Company Logo on Different Products, was originally published on Lera Blog. It was written by Scott Jonson, Sales Manager at Triple Crown Products.
Madison Top has been serving businesses in the Madison community, and throughout the United States, since 1974. Printing company logos on products like apparel and bags has always been an effective way to get your brand noticed, and these days there are more options — at a variety of price points — than ever before.
No matter what size your business, we’d be happy to speak with you about the various ways in which we can help your company grow.
Feel free to contact us anytime at (608) 277-9111, or drop by our shop at 1111 Stewart Street in Madison, WI to speak with us further.
Thanks for visiting Madison Top!