It’s summertime. You’re not thinking sweater weather. And that’s precisely why you should be thinking it.
Your company wants to do something special for the holidays this year. Why wait until three weeks before Christmas or Hanukkah, when availability is minimum and pricing is high? Beat the rush, get something unique, and consider doing your holiday “shopping” during the first part of July.
A popular item for winter holidays are calendars and gift cards. Ordering these during the summer months is a great idea, because many manufacturers offer an “early bird” savings on these items. Sometimes you can save up to 50% simply by ordering your calendars to ship in September as opposed to December. You can also save money on shipping as well, eliminating any rush fees that might occur to meet in-hand dates before the snow starts to fly.
Sweaters, jackets, and other cold weather items are also a great thing to consider purchasing during warmer months. Just like in the retail market, coats and sweaters are often put out for purchase in the late summer and early fall, in order to prepare you for those cold winter days. Everyone wants to get their sweaters in November and December, when they need them, and that’s exactly the problem. When everyone purchases the same items at the same time, suppliers have problems keeping up with demand, and often times backorders occur, causing unnecessary headaches with meeting deadlines.
Working with your dedicated promotional marketing professional can help you navigate all of the options, helping you get the best items for your company and budget, while keeping you on track for winter and beyond. Give yourself one less thing to worry about and allow us to be your elves!