CUSTOM LANYARDS ARE A GREAT MARKETING TOOL
In business, and in life, it’s not always necessary to reinvent the wheel — but it may be time to reinvent your lanyards. Much more than a tethering device for nametags, passes and ID badges, lanyards can also be powerful marketing tools. They can enhance your brand at trade shows and other events. When used as giveaways, they’re an all-day reminder of your company to the person who is wearing it — not to mention every person that comes in contact with someone wearing one.
In order to be effective, lanyards need to be simple, clear and engaging. We’re in the business of making sure your custom lanyards are all of these things — and that they are in alignment with your brand.
Importance of Lanyards
The prime use of lanyards is found in carrying security or identification badge. Instead of searching your pockets to get the badge in the hour of need, you may place the badge on a lanyard, which rests conveniently around your neck or affixes to your pocket. This way you will be able to access the badge easily and quickly. Whenever you are asked to show your badge, you will not have to mess your pockets to find the required identification or security badge. Wearing the lanyard around the neck or attaching it to the pocket is a simple way to display your badge throughout the day at workplace, meeting or event.
Companies today have multiple options for marketing. Promotional materials that are giveaways (at no cost) are more inexpensive than the commercials run on television, radio and online and the print ads as well. These are targeted at a particular group of people. Customized t-shirts are a common promotional tool. But the fact is many are not interested in wearing them. The problem with the hats is the same. Gone are the days when pens and coffee mugs used to be effective promotional tools. In modern times, the use of lanyards is extensive as promotional materials. This plastic device worn like a necklace allows any item such as, security or identification badge to be safely attached to a key chain. Compared to other promotional items, lanyards appeal to all ages and classes.
You can keep your both hands free by storing your cell phone, keys and sunglasses in lanyards. Holding USB drives securely is so easy with these stylish plastic devices. Tubular lanyards are a good choice for keeping cell phones and sunglasses. Polyester lanyards are suitable for displaying badges and holding keys. While using this plastic device for everyday needs, you will realize its importance. The best idea is to count on its usefulness in promoting your business and spreading brand awareness.
Branding is indispensable for the success of every business. If you want to inculcate a good image of your brand in employees, guests and potential clients, using lanyards in a customized way is a good idea. With proper dye printing and exact color matching, you can create an eye-catching look of your business brand or logo. You can even recreate your existing business logo with custom lanyards. Use the accessory at events, meetings, conferences and other functions to the best advantage of your business. Make sure people keep in mind the information they read. This means the lanyards need to be designed appropriately.
Things to Consider
The modern printing methods and the use of right colors ensure that the lanyards look smart while representing your business brand or logo. On the other hand, low-quality design and printing can fetch bad reputation for your business. Therefore, it is essential to choose a reliable and experienced custom service, which provides you with good quality designs and printing methods with each lanyard they create.
While choosing the right color, keep in mind that gaudy or neon shades are not fit for lanyards. Subdued tones are more popular. The base color of the plastic device and the font color you choose for the message should go well with each other. The lanyards must attract people from a fair distance.
Along with a good color combination, your message on the lanyard needs to be striking enough in order to use this accessory as a successful promotional tool. If your company is well established, you can just put your company logo on them. If you have just started out, make sure to put your company name, logo and contact details.
This article, Benefits of Custom Lanyards as Marketing Tools, was originally published on Lera Blog.
From lanyards, to t-shirts, to bags and more, Madison Top has been creating high-quality marketing collateral since 1974. We take pride in working with local companies of all sizes in the Madison area, and throughout the United States.
Our goals is to help you create memorable marketing materials that connect you with customers and help improve your business. We’d be happy to speak with you about the various ways in which we can help your company grow.
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